AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from OpenWeb, Canopy, Adomni, Mediavine, to Adverty.

OpenWeb Partners with Centro for its First DSP Integration

Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind for OpenWeb, enabling advertisers and agencies to advertise alongside brand-safe user-generated content (UGC) in comments sections of publishers including, AOL.com, FanSided, and PC Magazine.

Canopy Launches AI-powered, market-leading analytics and cross-channel attribution platform — Canopy IQ

Canopy has announced the launch of Canopy IQ, an AI-powered, market-leading analytics, and cross-channel attribution platform. Canopy IQ has made significant inroads over the last year by investing in state-of-the-art digital media measurement and marketing tools. Designed for Senior Living providers searching for data-driven business intelligence and occupancy solutions, this solution accelerates the shift to digital workflows in order to meet surging demand for pin-point marketing intelligence, waste reduction, and increased sales.

6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021

Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling DOOH inventory in programmatic marketplaces based on screen type, audience, and environment.

Mediavine Partners with the Ad Council to Generate National Awareness for Five Social Causes

Mediavine, the largest exclusive ad management company in the U.S., is pleased to announce a partnership with the Ad Council in the support of five public service announcement (PSA) campaigns for a variety of social causes directly linked to charitable organizations. The PSAs will be available for Mediavine’s large publisher base to donate unused ad space by filling the space with tailored cause-specific creatives.

Adverty’s Partnership with InMobi

Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

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