Service Provides Podcasters and Brands with Compelling Insights Matching Podcast Listeners by Genre with Their Buying Habits

Nielsen announced that Audioboom has subscribed to Nielsen‘s Podcast Listener Buying Power Service from Nielsen Scarborough. Nielsen’s Podcast Listener Buying Power Service, launched last month, allows clients to profile shows using program titles collected from our subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.

Only Nielsen, with its extensive Scarborough category database, has this type of advertiser connection with podcasting. Nielsen’s Podcast Listener Buying Power Service has an effective sample of over 30,000 respondents, with the ability to capture results for specific programs. It also features insights on podcast listening across 18 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two-time per year data release.

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“Our business is built around making podcasts accessible and profitable for podcasters and advertisers, and having insights available from Nielsen’s Podcast Listener Buying Power Service will provide tremendous value for the advertisers and the talent that we work with,” said Stuart Last, COO of Audioboom. “We’re looking forward to utilizing the full potential of this data to allow our clients, advertisers and agencies to maximize monetization opportunities.”

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“As podcasts continue to grow in popularity, the industry is looking for tools that will help them correlate specific types of listeners with particular advertisers,” said Brad Kelly, Managing Director, Nielsen Audio. “We are delighted to welcome Audioboom to Nielsen’s Podcast Listener Buying Power Service. We look forward to providing this industry powerhouse with insights that will accelerate its growth into the future.”

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