Billups Continues Its Mission to Transform the OOH Industry; Builds Momentum as the Leading Independent OOH Agency with Clients across Categories
Billups, the leading independent agency in the out-of-home (OOH) industry, announced the appointment of David Krupp as Partner and Chief Revenue Officer (CRO). An industry veteran with more than two decades of experience leading business development and marketing strategy, Krupp will lead Billups’ client development efforts worldwide – working closely with major brands, agencies, and suppliers. In his role, David will also partner closely with the Boohma Technologies team as Billups continues its mission to transform the OOH space.
“The out-of-home industry has reached a crossroads – with the rise of digital, location data and AI completely reshaping how we build, execute and measure the success of campaigns. Billups leads the way in leveraging this technology, but what drew me to the company is that they aim to ‘deliver amazing’ in everything they do – from how they deploy teams, create partnerships, build technology and produce campaigns. I couldn’t be more excited to be a part of this innovative and growing organization,” said Krupp.
Krupp joins Billups from Kinetic North America, a WPP company and the largest OOH agency in North America. As CEO, he oversaw four offices, 110 employees, and over 200 clients. During his tenure, billings grew 20% and Kinetic was the most awarded domestic OOH specialist agency.
“David absolutely embodies what we’ve been looking for: a leader who regularly delivers amazing has deep experience with top brands and suppliers and knows the OOH space inside and out. As a part of our continued mission to transform the OOH industry, it is imperative that we bring in people who are not only authentic and passionate about the space, but also have the knowledge and ability to move the OOH world forward. I’m confident that David joining our all-star management team will help us grow in all aspects of our business,” said Ben Billups CEO, Billups.
In addition to Krupp’s new appointment, Billups continues to build momentum as the leading independent OOH agency in the country. Today Billups employs more than 90 people, spanning 14 offices nationwide, with a roster of top agencies and brands across categories such as CPG, entertainment, QSR, retail, spirits, tourism and technology.
Together with Boohma Technologies, Billups is also pioneering new technology and data advancements to maximize OOH campaigns by leveraging AI, data science and hyper-local audience insights. In 2017, total revenues by Billups increased by more than 30 percent as agencies and brands continue to shift marketing dollars to invest in OOH campaigns and activations.
Recommended Read: 3 Innovations Driving Out–of–Home in 2018