Comscore Announces New US Patent for Livestream Contextual Intelligence Technology

Innovative new contextual intelligence technology is Proximic by Comscore’s latest tool to provide accurate, real-time data to publishers and advertisers for targeting

Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence in buying livestream media.

This patent covers Proximic by Comscore’s process of contextualizing livestream video content in real-time, including categorization against its full ID-free Predictive Audience taxonomy, to inform dynamic ad insertion.

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“With this livestream technology, advertisers will be able to better ensure their ads will appear alongside content they deem contextually relevant and brand safe for real-time live video,” said Rachel Gantz, Managing Director, Proximic by Comscore. “This technological advancement is a significant development for live video advertising and couldn’t come at a better time with contextual targeting taking a larger presence amid signal loss.”

Proximic by Comscore, a division of Comscore, Inc. is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and one of the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through their innovative suite of ID-based and ID-free audience and content targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies.

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