Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt.

The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.”

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“We’re pleased to be recognized by Gartner in this report. Earlier this year, we were recognized by IDC as the leading independent AdTech company,” said Todd Parsons, Chief Product Officer, Criteo.

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According to the report “Gartner defines the Ad Tech market as technology for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search with functions for: targeting, campaign design, media buying, analysis, optimization and automation.”

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