FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia

FreakOut, Asia’s top native ads platform, announces its close cooperation with Adello, a leading Swiss/US AdTech provider.

FreakOut Pte. Ltd. is happy to announce its collaboration with Adello, a leading Swiss/US mobile AdTech provider. Setting common business goals and core values as their north star, Adello’s technology will be used for enhancing targeting capabilities, including geolocation and device targeting, for FreakOut’s Rich media campaigns, pairing innovative Freakout formats with advanced targeting from Adello. After a successful first six months of joint campaigns, Adello and FreakOut have decided to enter into a long-term partnership. FreakOut has also been named a Gold Partner by Adello, making FreakOut their preferred partner in the SEA region.

To kickstart this partnership, FreakOut’s advertisers will now be able to fortify their targeting strategy by employing Adello’s innovative targeting and AI technology on FreakOut’s creative Rich Media formats. The combination of Adello’s technological expertise and FreakOut’s executional prowess will allow for a more detailed understanding of the consumer and their devices, thereby creating more opportunities.

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“We believe this partnership will enable us to deliver even more effective and efficient marketing campaigns with a truly personalized and impactful experience for mobile users.”

— Anna Pak, Head of Marketing at Adello

“We are extremely happy and proud to be Adello’s preferred partner in the SEA region. This reflects the commitment of both sides to work together to satisfy the needs of clients in the region by striving for better technology in terms of geolocation targeting. Having worked with Adello for the past 6 months, we have already seen favorable campaign performance from advertisers across the entire region and we’re looking forward to a long, synergistic and strategic partnership in the years to come.”
– Kelvin Tan, Regional Director, FreakOut Malaysia & Singapore

“We are delighted to have FreakOut, a team of seasoned local advertising experts with a proven track record in the Southeast Asian market, join forces with us. The combination of FreakOut and Adello’s expertise will greatly benefit advertisers in the region. We are thrilled about the opportunities this partnership presents and look forward to working closely with FreakOut.”
– Mark E. Forster, Founder, Adello

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