Digital advertising leader receives industry honor for their SharkNinja campaign which increased the return on advertising spend 300%
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been recognized for its industry excellence by ExchangeWire’s The Wires Global 2019 awards, winning the “Best Data Activation” category, as part of the company’s impactful campaign with SharkNinja.
“We’re incredibly honored to be recognized by ExchangeWire for our work with SharkNinja,” said Jay Friedman, president, Goodway Group. “Our commitment to working with brands on digital advertising strategies that impact bottom lines and drive sales is what we’re all about. Our work with SharkNinja is a testament to this promise we make to our customers.”
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Goodway Group’s multifaceted data strategy for SharkNinja’s campaign increased the return on advertising spend 300 percent quarter over quarter. The years-long partnership between Goodway and SharkNinja has fostered a sense of trust and transparency, creating a strong foundation for effective collaboration and setting the teams up for success.
“I’m proud of all the hard work that the Goodway Group team has been doing on behalf of SharkNinja. It’s one thing to talk about commitment and great work, but it’s another thing to actually deliver it, which the team has done,” stated Leah Bliss, manager, digital demand creation, SharkNinja.
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“The award reflects the success our team has secured for our partners and dedication throughout the company to develop the latest solutions to advance the digital advertising sector,” says Amanda Martin, VP, enterprise partnerships, Goodway Group.
The Wire Global awards acknowledge the best advertising campaigns of the year and the executives rising in prominence in the industry. The awards are conducted by ExchangeWire, which provides global data and insight on marketing technology, advertising technology and programmatic advertising.
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