Media and insights platform Hawk has appointed Henry Taylor to the newly-created role of UK publisher partnerships manager. The move reinforces the growth of the DSP’s omni-channel offering; further strengthening its sell-side relationships will ensure Hawk continues to offer its brand and agency clients an extensive variety of premium inventory across all channels.

Hawk Platform enables its clients to plan, activate and manage advertising campaigns across mobile, digital audio, connected TV (CTV), digital out-of-home (DOOH), in-game advertising and the metaverse. Advertisers can also work with Hawk’s creative studio to build bespoke creatives optimised for each channel, while the platform’s media insights technology enables meaningful and actionable insights to be extracted from all channels and used to enhance the effectiveness of future activity.

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Taylor’s previous positions include planning and activating global programmatic ad campaigns at Dentsu International for clients such as DAZN, Honda, Intel and Kellogg’s. He has also worked on programmatic dynamic creative optimisation (DCO) campaigns, enabling advertisers to use real-time technology to optimise the performance of their creatives, at Adylic, Omnicom Media Group’s DCO specialist.

As UK publisher partnership manager at Hawk Platform, Taylor will manage and expand the relationships between Hawk and its UK supply partners across mobile, digital audio, DOOH, CTV and in-game advertising. The role will see him develop in-depth knowledge of each publisher’s offering in terms of how it enables agencies and brands to meet their specific objectives, as well as trial new ad formats and supply partners.

Mehdi Aroussi, director of publisher and customer success at Hawk Platform, says: “As digital advertising has increasingly focused on omni-channel, it has also become more complex. The new role, which has been designed to help us meet the needs of our supply-side partners across mobile, audio, CTV, DOOH in-game advertising and the metaverse, is a key element of our global strategy; Henry’s experience and industry knowledge will help to develop and enhance synergies with our publisher network in the UK, further cementing those relationships and thereby enhancing our client offering.”

Taylor says: “Omni-channel is increasingly essential for today’s advertisers. No longer existing in silos, it allows brands to control the frequency of their digital ads across each screen and test and fine-tune the media mix that reinforces their message for each campaign; at the same time it prevents the same ad being shown repeatedly to consumers on the same channel. With its sophisticated technology and targeting capabilities, Hawk Platform stands out from the crowd. Ensuring publishers are fully ‘plugged-in’ and benefitting from its cross-channel capabilities is an opportunity that I relish.”

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