iClick Interactive Deepens Commitment to Smart Retail Leadership through Expanded Stake in Changyi
Enhanced collaboration to further accelerate development of iClick’s Enterprise and Marketing Cloud Platform
iClick Interactive Asia Group Limited an independent online marketing and enterprise data solutions provider in China, announced that it has increased its controlling interest in Changyi (Shanghai) Information Technology Co., Ltd (“Changyi”), a leading independent software vendor (“ISV”) in China which provides intelligent retail and CRM solutions, through which iClick has further enhanced its data-driven Enterprise Solutions business.
iClick’s increased ownership and new investment funding enables continual strategic alignment and business growth between the two companies, combining Changyi’s expertise in social e-commerce solutions and iClick’s superior data analytics capabilities, as well as their client bases and resources. iClick is confident that its Enterprise and Marketing Cloud Platform offers leading integrated consumer full-cycle solutions to help brands quickly adapt to rapid market changes and make smart and efficient operational decisions, especially as the trend towards digitalization has been accelerated by the COVID-19 pandemic. With its commitment in providing tailored digitalization services to brand customers, iClick will integrate and launch products on four key platforms – Programmatic Marketing Platform, Consumer Experience Platform, Social Commerce Platform, and Consumer Lifecycle Data Management Platform – which empower clients to boost sales from different combinations of product lines.
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Building on its success in the China market, iClick also anticipates the synergies generated from its increased stake in Changyi will help it expand into the regional market as well, especially the ASEAN market where the Company has already formed strategic partnerships with top local partners.
“Our clients are continually looking for ways to increase operational and marketing efficiencies as they tackle the challenges of doing business in China and the region,” said Jian “T.J.” Tang, Chief Executive Officer and Co-Founder of iClick. “Through expanding our stake in Changyi, we will be better positioned to continually enhance our existing Enterprise SaaS solutions and advanced omni-channel automated marketing data services allowing us to effectively address the demand that we are seeing.”
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T.J. continued, “iClick’s Enterprise Solutions offering has generated strong demand for clients targeting the China market, and we are very optimistic about its prospects in the ASEAN market, where we already have signed on leading local partners. Looking ahead, we would like to reiterate our commitment and relentless efforts towards developing our Enterprise and Marketing Cloud Platform. With the resources from our recent financing activities, we will speed up our investment organically in both R&D and inorganically in exploring M&A opportunities to support rapid regional growth.”
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