BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New York office, and reporting to BidSwitch General Manager, Barry Adams, she will also work with other senior management team members on developing the strategic direction for products, services and future client engagement models.

Zeltser joins BidSwitch from Xandr (formerly AppNexus), AT&T’s advertising company, where she led customer-facing teams across strategic enterprise accounts and helped build and grow the AppNexus publisher business.  She has also held a number of management roles in digital media and the advertising technology sector.

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Of the announcement, Adams said: “As the digital ad tech ecosystem continues to evolve, grow, and shift, having Valerie, an industry veteran, join BidSwitch to lead our Client Services team is a huge boost to our business. Valerie’s strong background in strategic account management will ensure BidSwitch is equipped to navigate the shifting environment and increase our ability to deliver top notch services and address the challenges our partners face.”

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Speaking on her future at BidSwitch, Zeltser said: “ BidSwitch partners with some of the most prominent players in today’s programmatic ecosystem. I look forward to becoming part of a team that has been so pivotal in shaping  the programmatic trading market and working together to help scale the business through continuing to cultivate client-facing strategies and services.”

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