LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success.

In his new role Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution.

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“LeadsRx has made great strides in establishing marketing attribution as an essential data-science tool that marketers around the world are adopting at an increasing rate,” said David Canelis, VP of Customer Success at LeadsRx. “I look forward to expanding and establishing customer success methodologies and practices to help marketers excel in their use of marketing attribution to maximize return on ad spend even in a most challenging economic climate.”

Canelis is regarded as a customer success, services, and support expert with more than 20 years of experience in building and leading customer success programs for technology companies including Tableau Software, WebTrends, Oracle, among others.

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“LeadsRx business is growing exponentially in North America and internationally and it’s important to have someone of David’s experience to build out LeadsRx enterprise-class customer success programs and professional services,” said AJ Brown, co-founder and CEO of LeadsRx. “David’s expertise in creating customer success programs will set a new industry standard for adoption and use of marketing attribution by marketing agencies and enterprise brands and help them get the most return on ad spend and derive more revenue from sales.”

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