Loop Media, Inc. (“Loop Media” or “Loop”), a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced that Chief Revenue Officer Bob Gruters will appear on a discussion panel as part of Advertising Week in New York City, on Tuesday, October 18 from 1:15pm-1:45pm on the Insights Arena Stage at 200 Broome Street.

“Why User Experience is Key to Advertising Across Any Screen from TV to OOH”

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The panel theme is “Why User Experience is Key to Advertising Across Any Screen from TV to OOH” and will be moderated by Lara O’Reilly, Senior Correspondent of Media and Advertising at Business Insider. Gruters and O’Reilly will be joined by panelists Joe Hirsch, General Manager of SpringServe, and Lynette Kaylor, Senior Vice President of Advertising Sales, FuboTV.

The discussion will explore why delivering a good ad experience is necessary to drive positive brand affinity for both the content owner and the advertiser in order to successfully engage consumers on any screen, whether it’s through a living room TV, phone, or a screen at a restaurant or airport. Each panelist represents a company that is focused on providing users with great ad experiences and each will share best practices they have honed and applied to their businesses. Bob Gruters said, “My fellow panelists are some of the brightest minds in our ecosystem, and I look forward to an engaging discussion around how we are working together to better-serve our burgeoning industry.”

Advertising Week NYC 2022 will feature over 800 speakers across 300 hybrid events and 8 stages, dedicated to “Celebrating the Confluence of Culture, Commerce & Creativity.” Previously announced speakers at Ad Week are to include luminaries such as Katie Couric, Deepak Chopra, Arianna Huffington and Al Roker.

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