MiQ and Ibotta Announce Partnership to Advance Programmatic Advertising for CPG Industry

Amidst shifting online and in-store shopping behaviors plus evolving media consumption patterns, CPG advertisers today are emerging from the pandemic with more challenges than ever before when it comes to effectively targeting, engaging, and converting key audiences. To help them navigate these hurdles, global programmatic media partner MiQ has announced a new partnership with Ibotta, the leading mobile rewards platform in the U.S. Ibotta’s deterministic shopping data, which is collected and verified in real time, is 100% CCPA compliant, sustainably and ethically sourced from its 40 million registered users, and features over 2.5 billion product purchases every year.

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“We’re constantly seeking new ways to empower our CPG customers with the right intelligence that will take their programmatic advertising to the next level, and the partnership with Ibotta only felt like a natural step in that process”

Together, the two companies will unlock unique consumer and competitor insights to improve Return on Ad Spend (ROAS). Via MiQ’s proprietary contextual lookalike technology, brands can dramatically increase their reach against Shopper Audiences across environments that include Safari, Firefox and iOS – all without need for third-party cookies or mobile device IDs such as IDFA.

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“CPG marketers are looking to target known buyers in an increasingly complex landscape with identity and privacy concerns,” said Thomas Benedict, SVP of Data & Media, Ibotta. “Having deterministic purchase data from Ibotta is a great start but activating that data with confidence and agility is just as important, and that’s where MiQ comes in.”

“We’re constantly seeking new ways to empower our CPG customers with the right intelligence that will take their programmatic advertising to the next level, and the partnership with Ibotta only felt like a natural step in that process,” said John Goulding, Head of Strategy, US for MiQ. “By combining our own data, analytics, and technology with Ibotta’s industry-leading purchase data, we are able to drill down into consumer and competitor insights, improve ROAS, and drive incremental reach – including in increasingly cookieless environments – in more ways than we ever have before. We look forward to a partnership that will not only benefit our CPG customers but the future of the industry still to come.”

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