Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights designed to improve audience reach and performance
Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen Discovery. By combining Acxiom’s privacy-aware consumer intelligence – including interest, purchase and household-level insights – with Nexxen Discovery’s contextual, behavioral and viewership signals, the companies are enabling advertisers to refine audiences and extend reach across verticals and channels.
As consumer journeys become increasingly fragmented and signal loss accelerates, advertisers are under growing pressure to maintain relevance and addressability. By enriching Acxiom’s robust data with real-time intent from Nexxen Discovery, brands can create a more unified and continuously refreshed view of consumer behavior across the funnel.
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The newly expanded data offering creates audiences that reflect what consumers are interested in and engaging with in real time. These audiences can then be applied across Nexxen’s platform to power more precise strategies – designed to improve full-funnel performance, from planning through to conversion.
“Advertisers don’t just need more data – they need data that drives outcomes across the funnel,” said Karim Rayes, Chief Product Officer, Nexxen. “Bringing Acxiom’s insights into Nexxen Discovery allows us to give advertisers a more dynamic understanding of their audiences – enabling them to move beyond static targeting, uncover opportunities for incremental reach and activate more relevant, adaptive campaigns across screens.”
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“As marketers look to better understand and engage their audiences, the ability to seamlessly discover and activate high-quality data has never been more critical,” said Martin Wexler, EVP of Product Revenue and Partnerships, Acxiom. “Our integration with Nexxen’s Discovery tool brings Acxiom’s privacy-first data directly into the planning workflow – empowering brands to identify, refine and activate audiences with greater speed and confidence, and deliver results. This collaboration enables more informed decision-making and more precise audience strategies, ultimately driving stronger performance across the customer journey.”
