Prius To Porsche: Adverttu Reveals Diverse Cars Brands Can Advertise On
Out of home advertise company showcases its versatility and distinct media canvas
Adverttu, the UK’s fastest-growing transit media platform, has revealed the range of private cars that brands and businesses can advertise on. This snapshot reinforces the Gig Economy’s value to the economy at this time and the broad mix of different lifestyles that make up Adverttu’s 18,000+ drivers.
Adverttu’s fleet includes mainstays like the Toyota Prius and Ford Focus as well as high-performance luxury cars, including:
- 24 Porsches
- 18 Teslas
- 4 Rolls Royces
- 1 Ferrari
Marketing Technology News: IAB Reveals Podcast Upfront 2020 Presenters
These ready-to-brand cars demonstrate the company’s versatile fleet. Available formats include city compacts, upscale saloons, executive town cars, VW campervans, Smart Cars, and Minis. There are 139 car manufacturers and 1,719 different models to select from.
Beyond private vehicles, Adverttu offers access to commercial fleets, vans and HGVs, mopeds and e-cargo bikes. Earlier in the year, Medex used a range of models around London to generate over 8 million impressions while Vype UK used 20 sleek McLarens to get London talking.
Artjom Jekimtsev, CEO and founder of Adverttu, said: “Every car is a blank canvas awaiting a brand’s message and it’s clear people across the UK agree. Whether it’s the latest sports car or a Gig Economy workhorse, Adverttu caters to every business, large or small, exclusive or mainstream. Our passionate drivers show the draw that passive income has over people and the strong demand for ways to lower motoring costs.”
Marketing Technology News: Everest Group Recognizes Whatfix as a Leader in Digital Adoption Platforms PEAK Matrix Report 2020
Adverttu also revealed more insight on who makes up its driver community. Drivers aged 25 – 34 and 18 – 24 make up more than 80% of Adverttu’s fleet, many of whom are doing essential work or holding down multiple gig economy jobs.
Adverttu provides brands with extensive simulation, attribution, optimisation and reporting capabilities through its AdTech platform. The company recently launched Europe’s first shadowfencing offering allowing advertisers to seamlessly extend their physical campaigns online by retargeting anyone exposed to an Adverttu on-car campaign.
Artjom added: “When screen time rose dramatically during lockdown, people became even more sceptical of what they were seeing online and industry data proves that consumers are far more likely to be gripped by a striking ad on a Porsche than a Facebook ad. There’s a Ferrari out there waiting for its branding partner, the only limit is a brand’s creativity.”
Marketing Technology News: Adobe Named a Leader in Gartner 2020 Magic Quadrant for Personalization Engines