Quotient, the leading digital media and promotions technology company, today announced it has entered into a partnership with Redbox (Nasdaq: RDBX) that expands its media network. Through this partnership, Quotient’s media network will begin offering advertisers access to approximately 40,000 Redbox kiosks as well as over 2,000 large display screens on the top of select kiosks.
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“We’re excited to take this next step with Quotient, particularly on the heels of our digital video signage rollout on select kiosks.”
The combination of Quotient’s programmatic digital-out-of-home (DOOH) platform technology with Redbox’s expansive kiosk reach with over 400 million estimated weekly retail impressions, gives advertisers new opportunities to serve ads to consumers at grocery and drug stores at a time when purchase intent is very high. In addition, Quotient is able to retarget audiences exposed to any Redbox screen on mobile and in-app display ads. This allows advertisers to engage with consumers on multiple touchpoints throughout their shopping journey.
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“Redbox is a leader in the entertainment ecosystem and we are thrilled to partner with them,” said Steven Boal, CEO and Founder at Quotient. “Redbox’s screens can be targeted through Quotient’s DOOH DSP technology using our exclusive purchase data, intent data and location intelligence to reach consumers in contextual environments in the moments that matter.”
“Our collaboration with Quotient brings added value to our retail partners and brands by ensuring relevant and impactful messaging to consumers,” said Galen Smith, CEO, Redbox. “We’re excited to take this next step with Quotient, particularly on the heels of our digital video signage rollout on select kiosks.”
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