New ROI Calculator Measures Potential Savings By Automating Campaign Fulfillment

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the availability of TapOrders and TapWorkflow, new campaign setup, delivery and task capture  products for streamlining Google Ads campaigns in a single platform.

TapClicks TapOrders and TapWorkflow is a comprehensive marketing work management platform for managing the process of booking, fulfilling and activating campaigns for all types of advertising and marketing campaigns. TapClicks now unifies and automates the management of ad buying and optimization processes for key Google platforms. Automated activation of Google Ad Manager and Google Ads campaigns and ads, is the most recent innovation in this groundbreaking product.

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“By automating fulfillment, reporting and optimization of Google Ads in one place, we are setting agencies, media companies and large brands up for success,” said Sahil Jain, Senior Vice President, Product Management at TapClicks. “The objective with TapOrders and TapWorkflow is to give agencies the tools to provide a deeper, more robust way to capture orders and manage all the workflows, from creative fulfillment to targeting to executing the media buys.  These are critical tasks needed to successfully fulfill media buys at scale, executed in a way that fits how agencies actually operate. Creating direct integrations with major ad platforms like Google will be our ongoing focus. These solutions are just part of our long-term plan to build a single, unified omni-channel platform.”

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TapClicks’ TapOrders and TapWorkflow bring new efficiencies to the marketplace for agencies using the TapClicks Marketing Operations Platform, the company’s flagship unified marketing analytics and management system. These new tools improve organizational workflows and execution within the four walls of a marketing organization by offering a clear demonstration of lift in campaign performance. Some of its capabilities include:

• Pushing and pulling cross-channel campaign data to get a clear picture of Google Ads performance.

• Integrating seamlessly with TapClicks’ reporting and analytics products to provide performance insights reporting and analytics side of the TapClicks platform.

• Allowing agencies to deploy and manage thousands of campaigns at scale – without having to run different systems.

“As agencies amass campaigns from multiple clients using Google Ads in various ways, integrating and unifying all of their workflows and operations is critical,” said Emi Wayner, Platform Partner Lead, at Google. “With Google Ads, we’re delivering robust data and a comprehensive campaign experience for advertisers and their agencies, no matter where the integration connects.”

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