Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy.

agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch.

agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media. agenda21 were one of a number of agencies invited to the pitch process including Brainlabs, Jellyfish and Greenlight.

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Neil Collins, Managing Director at agenda21 said: “Welcoming Vanarama to agenda21 is a fantastic way to kick off 2020 and we are thrilled at the prospect of partnering with such an ambitious business with exciting future plans. Unifying our specialist teams to deliver hard-hitting digital growth is what we do and we’re looking forward to getting started and achieving some great things together.”

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Paul Cable, Chief Marketing Officer at Vanarama said:  “We’re delighted to partner with agenda21 to turbo charge our paid media strategy in 2020 and cement Vanarama’s place as the number 1 vehicle leasing company in its sector. The way people obtain vehicles is changing and this partnership will help us reach new and existing customers across digital channels who’ve become disenchanted with the car buying process and are looking for a better way”

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