Leading Cross-Media Local Ad Sales Company Will Manage Ad Sales on Behalf of Not-For-Profit Operator in Upper East Tennessee

Viamedia, the leading fully-integrated independent cross-media local advertising company,  announced a long-term partnership with HolstonConnect, a wholly owned, not-for-profit subsidiary of Holston Electric Cooperative. Viamedia’s technology uniquely allows the operator to seamlessly integrate local ads using Dynamic Ad Insertion (DAI) tools into the MobiTV streaming platform and expands Viamedia’s ad sales representation into Knoxville and the Tri-Cities region, adding to its growing national footprint.

“Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable. Selecting Viamedia to represent our ad sales was an easy decision,” said James Sandlin, General Manager at HolstonConnect. “With Viamedia’s undivided support, our advertisers, businesses and communities have the solutions they need to ensure success, at a time when it’s never been more critical.”

“Holston is essential to residents and businesses throughout Tennessee,” said David Solomon, Viamedia’s president and CEO. “The company represented a unique challenge and special opportunity. With Viamedia’s innovative, cross-media advertising technology and sales representative team, Holston can not only increase revenues, but also integrate fully with MobiTV. We hope Holston’s success will become a roadmap for other operators looking to maximize local ad sales. Especially on the MobiTV platform.”

Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable

HolstonConnect is a not-for-profit, East Tennessee broadband fiber network provider offering high-speed Internet, TV, and phone services. Headquartered in Rogersville, Tennessee, Holston continues to deliver the most popular content, advanced services and new solutions to its customers in Knoxville and the Tri-Cities region.

The expanded partnership reinforces Viamedia’s national footprint. Today, the company manages sales and operations for more than 60 cable companies across 69 of the nation’s top designated market areas (DMAs), bringing invaluable opportunities for advertisers to reach local audiences in markets across the country.

Marketing Technology News: Multi-Platform Voter Outreach for 2022: Politics’ Bright Shiny Object