IAMCP Adopts Qorus Content Hub to Help Partners Grow Their Businesses

The Southern California chapter of the International Association of Microsoft Channel Partners (IAMCP) has adopted the Qorus Content Hub to deliver better business outcomes for its partners

The International Association of Microsoft Channel Partners (IAMCP) is the preeminent global networking venue for Microsoft Partners. Its mission is to maximize the business potential of members through peer-to-peer interaction, member advocacy, community outreach, growth and education—while enhancing members’ ties to Microsoft.

In its latest initiative to deliver better business outcomes for its partners, the IAMCP’s Southern California chapter has adopted the Qorus Content Hub to help partners quickly find and use the latest IAMCP and Microsoft Partner Network (MPN) content for their sales and marketing collateral.

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Qorus is the sales enablement platform that connects people, content and data to help businesses close more deals. It comes fully stocked with MPN content, and is fully integrated into Microsoft 365, as well as Microsoft Teams, SharePoint Online, OneDrive for Business, and major CRM and content management systems.

Users can easily search for and insert the latest Microsoft partner content to create high quality marketing, sales and proposal content in a fraction of the time. Interactive dashboards offer deep insights into the effectiveness of sales materials and the actions taken by readers.


“The IAMCP supports over 2,000 partners globally, and we have found that in many cases, our members are multi-tasking when it comes to finding new business and looking after existing clients,” explains Eddie Bader, President of the Southern California chapter. “We wanted to add value by giving them a way to accelerate their sales process.”

“The Qorus Content Hub allows users to create professional, beautifully-branded sales proposals, pitches, emails and more, in a fraction of the time it would usually take. It’s really easy to use and it greatly simplifies the task of finding relevant Microsoft sales content.”

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“Additionally, we have created an IAMCP Community Resources channel to allow our members to develop and curate content for one another. This not only creates greater partner-to-partner opportunities, but it enhances the overall value of being an IAMCP member and strengthens our community.”

Currently, the IAMCP has 38 chapters in the US and over 100 chapters globally. The Southern California Chapter is the first to adopt Qorus Content Hub, with more to follow in the near future.

“We really see this as a strategic partnership with Qorus and they are helping us deliver on our goal of bringing value, visibility and ‘vexcellence’ to everything we do. We look forward to working with them to help our partners get maximum value from the platform.”

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