Mediafly Named A Strong Performer in Sales Content Solutions Evaluation by Independent Research Firm
Independent research report rates Mediafly with the highest possible score in 14 evaluation criteria, including interactive content support and market differentiation
Mediafly, a sales enablement and content management provider offering one unified platform to deliver flexible, personalized and insightful content experiences at every touchpoint in the buyer’s journey, announced it has been recognized as a strong performer in The Forrester Wave™ Sales Content Solutions, Q3 2020 report.
Forrester identified the nine most significant sales content solution providers and evaluated them across 40 criteria. Mediafly received the highest possible score in 14 criteria including asset assembly and management, personalization, content ROI, guided selling, content recommendations and digital experience creation. Among the evaluated vendors, Mediafly ranked the highest in the content activation and predictive capabilities/AI criteria, speaking, in our opinion, to the company’s continued focus on providing customers with innovative solutions across its suite of sales enablement and content management offerings.
Marketing Technology News: Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape
According to the report, “…the coronavirus pandemic has heightened the need to make sellers stand out in a digital world of sameness. So Mediafly becomes the best fit for enterprise companies with a sizable direct and/or indirect sales force that want to elevate their sellers in the field and help marketers distinguish their brand in front of buyers.”
Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology
“Over the recent years, we’ve dedicated our time and efforts into closely working with our customers to improve the sales content experience across the entire buyer journey,” said Carson Conant, CEO, Mediafly. “The evolution of Mediafly has not gone unnoticed. We believe our recognition from Forrester in this report confirms that our constant focus on innovation and customer success gives us the ability to provide a sales enablement solution that puts content at the center unlike any other, one that grows with the evolving needs of the new digital selling landscape.”
Since 2006, Mediafly has concentrated on delivering content solutions for sales and marketing teams that impact each step of the buyer’s journey and close deals faster. The company’s constant drive to improve buyer and seller interactions has led to several strategic acquisitions, partnerships and investments in ROI tools, interactive presentations capabilities and content usage analytics to showcase unique value to customers and their respective buyers.
Marketing Technology News: DeviceBits Announces It Has Unified Its Brand With ResultsCX