Modus Customer Land O’Lakes Wins Silver Stevie Award in 2021 Stevie Awards for Sales & Customer Service

Modus is excited to announce that Land O’Lakes was presented with a Silver Stevie Award in the Sales Enablement Program of the Year category in the 15th annual Stevie Awards for Sales & Customer Service.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards.

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Winners will be recognized during a virtual awards ceremony on April 14.

More than 2,300 nominations in 150 categories from organizations of all sizes and in virtually every industry, in 51 nations, were considered in this year’s competition. Winners were determined by the average scores of more than 160 professionals worldwide on nine specialized judging committees.

Purina deployed Modus Sales Hub to create a custom implementation, Connect App, which started as a small pilot and is now used globally in six versions. Connect App is now the central repository for information used for sales.

“No other agribusiness uses a solution like Connect App to provide instant access to field reps both online and offline. We’re inspired by the use cases that Christina Hayes and her Technical Innovation team have created using Modus to promote effective sales engagements around the world,” said Orrin Broberg, CEO and co-founder, Modus.

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The outcomes made possible via Connect App include enabling sales reps who sell multiple lines of Purina feeds to access a broader set of product information to satisfy the needs of customers, resulting in higher order amounts. Additionally, the usage metrics for content used by sales reps and viewed by buyers informs new content development, ensuring reps can sell efficiently.

Perhaps the biggest achievement is the ability to pivot quickly, launch a new instance of the app, reskin it and populate it with content from the central repository. By streamlining the effort needed to launch each version, Land O’Lakes moves faster on projects around the world, enabling the secure collaboration of teams and sharing of information.

“We’re honored to receive the Stevie® Award for our work on the Connect App and its application in our feed business. The solution we developed with Modus is a time saver that has been critical to strengthening our communication with customers. The award is a tribute to the hard work and achievement of our team,” said Christina Hayes, Ph.D, Beef Product Manager/Technical Innovation at Purina Animal Nutrition LLC.

“Please join us in celebrating the Silver Stevie® Award win for Best Sales Enablement Program of the Year for Land O’Lakes. Achieving an overall 80% adoption rate with 82k views of content in the Connect App in a one-year period is a stellar achievement,” said Broberg.

“In the toughest working environment in memory for most organizations, 2021 Stevie Award winners still found ways to innovate, grow sales, please their customers, and secure new business,” said Stevie Awards president Maggie Gallagher. “The judges have recognized and rewarded this, and we join them in applauding this year’s winners for their continued success. We look forward to recognizing them on April 14.”

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