Report recognizes Seismic with the best price versus value ratio and overall global winner, highlighting its strong acquisition and expansion strategy
Seismic, the recognized leader in sales and marketing enablement, announced its leadership position in Research in Action’s Vendor Selection Matrix – Sales Engagement Management SaaS And Software: The Top 20 Global Vendors 2019. Seismic was found to be superior to other vendors that were evaluated, due to its product innovation underpinned by plans to substantially grow its research and development team by the end of 2019, its May 2018 acquisition of SAVO Group, and its strong geographic expansion strategy into EMEA and APAC, among other factors. In addition to offices in London and Sydney, Seismic recently opened locations in Melbourne and Paris.
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Research in Action analyzed 20 sales engagement management SaaS and software vendors on multiple strategy and execution criteria such as vision & go-to-market, innovation & partner ecosystem, breadth & depth of solution offering, and differentiation & USP, based on unique methodology comprised of both practitioner survey responses and analyst evaluation. More specifically, a minimum of 60 percent of evaluations and forecasts were made by survey results from 1,500 global business and enterprise IT buyers, while analyst opinions accounted for a maximum of 40 percent of the evaluation results.
“Research in Action’s Vendor Selection Matrix findings validate Seismic’s position as a leader in the eyes of customers and practitioners,” said Doug Winter, co-founder and CEO, Seismic. “We are honored to be recognized for always striving to deliver the most innovative sales enablement product, with the help of our large and growing R&D team, while remaining hyper focused on customer success.”
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The Matrix highlights multiple aspects of Seismic that make it a leader in the sales enablement category, such as its “differentiation strategy predicated on product leadership in content management and analytics.” LiveDocs was called out specifically for its ability to allow sellers to quickly and easily customize and format content. As noted in the Matrix, “the system is scalable for large and complex enterprises with multiple sales forces, product lines, sales territories and languages.” Other aspects of the Matrix feature Seismic’s emphasis on customer success, and the company’s leading price versus value and solution breadth and depth score.
“Research in Action’s Vendor Selection Matrix is unique in how heavily it weights the opinions and feedback of practitioners and users,” said Peter O’Neill, Research Director, Research in Action. “From this group, we learned that granting salespeople the ability to access relevant content assets is the number one investment area in the sales engagement space this year. Based on the overwhelmingly positive scores Seismic received from customers, and Research in Action’s analyst evaluation, I’m confident that Seismic is perfectly-equipped to deliver on this need and continue to lead the space.”