New Offering Gives Direct Resell Partners a Flexible Way to Serve the Small and Medium Business (SMB) Market – With No Annual Licences, No Fixed Seat Counts, and No Requirement to Bundle Tools Customers Don’t Need
8×8, Inc., a leading global business communications platform provider, has launched 8×8 Small Business, a new self-serve, consumption-based offering that gives direct resell partners more flexibility to win and serve small and medium businesses (SMBs), with no fixed seat counts, annual licences, or obligation to bundle tools their customers don’t need.
8×8 Small Business is built for companies requiring fewer than 100 users. It includes the same core capabilities as the 8×8 unified communications platform, including global calling, meetings, chat, compliance, analytics, CRM integration, and Microsoft Teams Phone integration, but companies only pay for what they need. To better serve the SMB market, direct resell partners can deploy and provision users in as little as five days. In addition, direct resell partners also have access to enablement, co-branded demand-generation materials, and support ready from day one.
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Developed alongside 8×8’s partner community by incorporating their feedback and insights, 8×8 Small Business now gives direct resell partners two ways to meet the needs of their customers. The offering is currently available to direct resell partners in the UK, the Republic of Ireland, and Australia.
“Resellers want something that is flexible, supports fast provisioning, and provides the same great capabilities of an enterprise UCaaS platform,” said Jamie Snaddon, EMEA Managing Director at 8×8, Inc. “So we built something different. In what we believe is an industry first, we’ve broken out of the traditional UCaaS packaging so partners can meet customers exactly where they are, on a self-serve, flexible, and profitable basis.”
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Partner feedback signals a strong market fit
Early responses from 8×8’s resell partners show that the solution has been working for channel partners and their customers.
“The support from the 8×8 team has been outstanding,” said Tony Capewell, Technical Director at Your Cloud Works Ltd. “It’s rare to find an enterprise-grade solution that keeps partnership mechanics simple. The consumption model and single point of sales and technical support have made a real difference for us.”
“The support we’ve received from all channels within 8×8 has been second to none,” said John Redmond, Director at Cloudline. “8×8 simplifies the onboarding process for our customers, and flexibility of the 8×8 portfolio ensures we always have the right solutions for our clients and we in turn can scale our business.”
8×8 Small Business is available to direct resell partners alongside the existing partner experience that allows partners to grow customers with 8×8 Engage, 8×8 Contact Center, 8×8 AI Studio, and other solutions. For partners the choice is to see if their customers and potential customers are better served by the subscription model or the new small business model.
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