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Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

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IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15

Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor reporting. The company also announced its 2018 customer reference program award winners – including IBM, Symantec, Marketo, and Informatica – which will be presented at the annual Elevate Customer Summit in San Jose, CaliforniaNovember 14-15.

Upland’s sales enablement suite delivers seamless workflow automation and a dynamic feedback loop to help organizations increase sales pipeline velocity and close rates. Since the acquisition of RO Innovation in June, this is Upland’s first major release for the suite, delivering the following key benefits:

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  • Faster customer responsiveness through enhanced customization, usability, and a streamlined product interface.
  • Increased customer engagement through gamification via a new integration between RO Innovation and Influitive.
  • Improved sales and marketing productivity using deeper user insights through advanced analytics.
  • Faster qualified prospect identification through robust website tracking and analytics for sales reps.

“It is an honor to be recognized by Upland Software for our achievements in building a world-class customer advocacy program,” said award-winner Matt Young, Program Director at IBM. “These awards validate our team’s creativity and hard work, and acknowledge the amazing customer stories that we are privileged to share every day.”

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“Today’s release is a significant step forward in building out Upland’s sales enablement suite with more tightly connected workflows and improved productivity for sales,” said Sean Nathaniel, CTO and SVP of Workflow Automation Solutions for Upland Software. “We look forward to featuring these latest enhancements with our customers and honoring all customer reference program award winners at the annual Elevate Customer Summit.”

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