The New Application Programing Interface Allows VisitBasis to Communicate with CRM, Accounting and Other Software

VisitBasis, the software company from Hallandale Beach, Florida, has just announced the release of a new integration API for its namesake mobile merchandising solution.

API, or application programming interface, is a digital key that allows different software to talk to each other and share resources such as databases. In the case of VisitBasis, the new integration API eliminates manual import/export of critical pieces of information – such as location and territory tables – and allows its subscribers to reuse data already stored in their existing CRM and/or billing/accounting systems, as well as create custom scripts for the integration.

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“We already provided APIs for integrating with query and reporting solutions”, says Sergey Gorbunov, CEO of VisitBasis. “With this new integration API, database information can be shared between our software and outside solutions, doing away with duplicate efforts, user errors, and lag time on updates.”

VisitBasis is a B2B software-as-a-service (SaaS) company specialized in the development of cost-effective, cutting-edge, and comprehensive mobile solutions that aim to increase sales and reduce costs, improving the bottom-line of businesses that rely on field professionals. The key benefit of VisitBasis mobile merchandising app is to optimize retail execution, merchandising, field marketing, mobile data collection, retail audits, territory management, sales rep planning, tracking sales, mobile staff management, electronic product catalog, sales enablement, among others, especially in the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries. Other VisitBasis products include VisitEye and Pocady.

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