New roles and expanded skill sets will drive new solutions and industry growth

Matrix, the only global ad sales platform built for media, continues its growth trajectory by adding key roles and new hires across various departments. This internal growth strengthens Matrix’s ongoing global expansion, extending their customer footprint into all media sectors, and bolstering the product portfolio suite. Matrix is positioned to accelerate development and deployment efforts, specifically with the Matrix Sales Gateway. Additionally, with the added collective media-specific experience, Matrix will both extend and improve existing solution features and capabilities, ensuring customer’s technology investment extended value.

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Key positions include:

• Product Manager: Possessing over ten years of media and product expertise, including previous hands-on product development leadership and Traffic roles, Fantisha Bailey will help drive workflow automation and analytics for networks and MVPDs and align and execute standards-based automation designed to continually streamline the buy-sell process for linear, OTT and digital. She will also play a vital role in leading the product efforts for the Matrix Sales Gateway.
• Strategic Director of Sales Engineering: Todd Barkes has joined the Matrix team in this new role, bringing over twenty years of system analysis, maintenance, and training experience. Todd will extend Matrix’s services throughout North America and internationally by identifying and executing strategic sales plans. Todd will work closely with sales and implementation leadership to drive proof of concepts and generate innovative and future-leaning product deliverables with the product team.
• Software Architect: Bringing over twenty years’ experience, Chris Snyder has joined the development team, where he will assist in the building of a long-term architecture that leverages leading-edge technologies for all Matrix sales enablement platforms designed to advance and support the industry’s evolution.

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Each of these new roles support Matrix’s mission to advance industry growth by reducing friction in the buying and selling of advertising inventory while delivering the most intuitive and advanced product suite.

“I couldn’t be happier to have Fantisha, Todd and Chris join our team. They each bring a unique and additive dimension to Matrix, with in-depth industry and technical knowledge that ripples throughout the organization. On the heels of a unique and difficult 2020, Matrix is proud to have maintained a steadfast focus on continuing to advance technologies that promote industry growth while simultaneously delivering success and support services to our diverse customer base,” shared Matrix CEO, Mark Gorman.“ The key roles added to our team clearly position us to continue our innovation and execution of new technologies and solutions that deliver more unified and automated workflows – both today and for the future, globally.”

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