New Study Found Outreach Provides 387% Return on Investment

According to the new study, Outreach’s payback period is less than three months and freed up approximately 20% of sales reps’ time to focus on incremental selling activity

Outreach, the number one sales engagement platform, today released a new commissioned study conducted by Forrester Consulting on behalf of Outreach, The Total Economic Impact Of The Outreach Sales Engagement Platform. The study looked at companies that have deployed Outreach and found that an organization can expect to obtain a return on investment (ROI) of 387 percent over three years, and a payback period of less than three months on its initial investment.

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“This research confirms that using Outreach translates to a swift and significant financial return for organizations,” said Manny Medina, co-founder and CEO of Outreach. “Across industries, Outreach brings sales reps new insights from AI and data analysis that enable them to drive increased sales. We predict more companies will soon be reaping the benefits of freeing up their sales reps from administrative drudgery to focus on what they do best—engage with customers.”

Outreach dramatically increases sales representatives’ effectiveness using advanced machine learning and artificial intelligence (AI) capabilities to automate and prioritize customer touchpoints. More than 4,000 customers such as Adobe, DocuSign, and Tableau, have seen significant increases in sales pipeline, velocity, and efficiency by using Outreach.

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Forrester’s results also revealed that using the Outreach platform for sales engagement freed up approximately 20 percent of a sales rep’s time – giving them time back to focus on increasing selling activity and driving higher customer engagement.

Among other potential benefits, Forrester found that over three years a composite organization:

• Saved $6.9 million by improving sales productivity with automation and integration
• Saved $5 million by enhancing sales effectiveness with AI-driven insights, data analysis, and improved content
• Saved $223,817 in security and compliance by meeting consumer protection regulations, such as GDPR in Europe
• Saved $210,868 by retiring disparate point solutions no longer needed

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According to an Outreach customer interviewed for this study, the sales training manager at a restaurant chain: “We have full visibility and performance tracking over all the prospecting activities. In addition, our last 270,000 prospecting deliveries had a response rate of 8.2 percent, up from 5 percent.”

Another customer interviewed for this study, the global business development manager for an equipment company, commented on how Outreach bridges the silos between sales and marketing to improve content. “Both our sales reps and marketing people feel more empowered with Outreach, and they are working well together. I expect it only to get better over time.”

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