Advanced Data Visualization Tools Deliver Sophisticated Graphical Analysis and Reporting Capabilities

TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced the availability of the TapClicks Report Studio, a new suite of data visualization tools created specifically enable marketers, advertisers and client service teams to integrate interactive, data-driven graphics into reports and presentations.

The TapClicks Report Studio brings new visual storytelling capabilities to the TapClicks Marketing Operations Platform, the company’s flagship unified marketing analytics and management platform.These new tools provide a scalable, easy to use solution to help marketers thrive in today’s high performance, multi-channel marketing industry with the abilities to:

• Illustrate campaign success
• Justify Return on Marketing Investment (ROMI)
• Impress clients, executives and board members
• Create more impactful, memorable sales presentations that win more business

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“Marketing professionals have struggled with data analysis and translating data into digestible and actionable information, often at the mercy of solutions made for data scientists,” said Scott, Sr. Director of Marketing at TapClicks. “Our goal with TapClicks Report Studio is to provide creative design tools built specifically for marketers to help them leverage data to create visually stunning graphics that better communicate results and showcase campaign success.”

The TapClicks Report Studio fundamentally changes how marketing reports look and how marketing agencies, media companies and brands communicate their results to business stakeholders. Its featured capabilities include:

Data Visualization: With visual-centric reporting tools, dynamic text, object effects, GIF support and a simple drag & drop data editor, Report Studio allows marketers to create visually appealing, memorable reports for their clients. In addition, a rich gallery of reporting and style templates provide a variety of presentation options to help agencies scale their reporting functions while maintaining their own original style.

Data Storytelling: Report Studio builds on the analytics tools available through the TapClicks Marketing Operations Platform to offer live report previews and tighter integration with Microsoft PowerPoint. Its data storytelling capabilities helps marketers evaluate data more easily to deliver actionable insights beyond the raw numbers and provide a deeper level of trend and audiences analysis to improve targeting and reach.

Presentation Mode: TapClicks Report studio allows marketers and sales teams to create more exciting, more engaging presentations that grab the attention of clients and prospects to keep them focused on the most important areas or features being presented. The new Presentation Mode also allows users to dynamically take notes and highlight information – helping meetings and sales pitches stay on track.

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“TapClicks goal is to create scalable solutions designed for marketers by marketers,” said Babak Hedayati, CEO and Founder of TapClicks. “TapClicks Report Studio builds on our award-winning marketing operations platform and transforms the definition of marketing reporting. Agencies and brands that run modern, omnichannel campaigns will find Report Studio a great tool for scaling reporting functions across extensive campaign loads and showcasing successes.”

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