HGS Digital is being recognized, for the second year in a row, for its compelling social media strategy and solutions portfolio that includes HGS EPIC™ Social Care program. Working with clients and PR firms, the HGS EPIC™ Social Care team responds to everyday inquiries efficiently while delivering appropriate messaging in the context of human rights, natural disasters, and pandemics.

HGS Digital is the digital technology business of Hinduja Global Solutions (HGS), a global leader in business process management (BPM) and in optimizing the customer experience lifecycle. The company operates a global network of customer experience (CX) centers across the United States, Canada, the United Kingdom, India, Jamaica, United Arab Emirates (UAE), and the Philippines.

Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award

According to Frost & Sullivan market analysis, HGS EPIC™Social Care program sets the company apart in the competitive customer care landscape. “HGS has developed an industry-leading social media and employee recruitment model” said Michael DeSalles, Principal Analyst, at Frost & Sullivan. “HGS EPIC™ helps build brand affinity and loyalty, creating truly memorable customer experiences and lasting impressions through social media and other digital channels.”

HGS EPIC™, the company’s social care offering, is an acronym (Engage, Protect, Inform, Create) describing HGS Digital’s approach to social care and online reputation management. Behind HGS EPIC™ is a philosophy that supports the efficient management of social media on a large scale to build a positive brand image. The unique solution combines industry-leading platforms and artificial intelligence with operating playbooks proven through hundreds of thousands of work hours supporting the world’s largest brand.

Marketing Technology News:  MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House

“Our team works to create memorable experiences and lasting impressions that help build brand affinity and loyalty throughout the entire consumer journey,” said Amanda Sternquist, Global Head, Digital Engagement Practice, HGS Digital. “At HGS, we are deeply committed to our role in building positive reputation and serving as empathetic problem-solvers who empower our clients by being brilliant at the basics and driving results consistently. We’re excited to accept this Frost & Sullivan Award, for two years running, for our HGS EPIC™ Social Care. We will continue to seek ways to use our intelligent innovation and expertise to create industry-leading solutions and deliver quality service.”

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.