Platform Expands IZEA’s Offerings to Include Podcast Sponsorships for the First Time
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that Shake will be IZEA’s first platform to facilitate podcast sponsorships. Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, photographers, writers, podcasters, and more can use IZEA’s Shake to collaborate and transact with marketers and individual buyers.
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“We are incredibly excited to expand into the podcast sponsorship space for the first time,” said IZEA Founder and CEO Ted Murphy. “Many influencers in our network already have podcasts, but we have not provided a way for them to monetize that content and audience to date. It is an area of influencer marketing that we have long believed has great opportunity, and Shake is the ideal entry point for us from a technology perspective. Podcast sponsorships can be complex based on production schedules, timing, and topics, so the flexibility provided with the ShakeBot™ powered workflow is ideal.”
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More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® from and Triton Digital. According to the Internet Advertising Bureau (IAB) and PriceWaterhouse, podcast ad revenue is expected to reach over $1 billion by 2021. Shake will be made available to podcasters of all sizes, but will curate all submissions made to the Shake marketplace to ensure high quality listings.
“Podcasters are currently an unrepresented segment in the influencer marketing space,” continued Murphy. “Shake has the potential to bring this group of influencers more sponsorship opportunities to support their shows and enable them to invest more in producing high quality content.”
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