Bar Louie, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill are some of the latest tapping SOCi as their singular partner for managing and optimizing their localized presence

SOCi, the leading all-in-one platform for next-level multi-location marketers, announced that it has been named the localized marketing platform of record for several restaurant brands. Bar Louie – The Original Gastrobar, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill will now leverage SOCi to unify their presence across hundreds and thousands of local search, social and ratings and reviews pages across the United States.

“As the COVID-19 pandemic continues, businesses of all shapes and sizes continue to face uncertainty and new challenges. The restaurant industry has been hit especially hard as many remain closed, or open with restrictions in place,” said Afif Khoury, CEO and Founder of SOCi. “Communicating with customers across many locations has never been more important, and we are honored to be working with these national brands to help strengthen their ability to reach customers, and thrive, at the individual location level.”

Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success

Since the beginning of the COVID-19 pandemic, US restaurants have lost more than $185 billion, according to the National Restaurant Association as state and local governments have imposed restrictions around capacity, hours, and indoor dining to prevent the spread of the virus. With so many changes, it’s critical for restaurants to leverage localized platforms like Facebook, Google My Business, and Yelp to communicate updates to their community and keep customers engaged. In fact, according to recent research from Forrester and SOCi, an optimized localized marketing strategy is associated with greater brand alignment, increased foot traffic, improved marketing efficiencies at the local level, and better brand trust on a local level.