Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel
Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification recognizing the company as a leading platform for developing and maintaining successful online advertising campaigns for business.
“With the decline of organic reach in both search and social, brands must leverage a strategic mix of organic and paid content to reach and inspire their audiences,” noted Penny Wilson, CMO, Hootsuite. “In our recent Social Media Barometer Report, sixty-one percent of organizations said they now rely on social media to increase conversions and sales. Hootsuite’s complete social suite enables enterprises to build brand awareness and strengthen customer relationships while delivering on revenue goals, making social one of the highest performing customer engagement channels.”
Hootsuite customers recognized the company’s continued industry innovation with a variety of awards and accolades. In Q3, Hootsuite was again ranked by customers as a G2 Crowd Leader across multiple categories, including Social Media Suites, Social Media Management, Social Media Analytics, Social Media Monitoring and Brand Advocacy. The company was also ranked #1 in Capterra’s Top 20 Most Popular Social Media Marketing Software report. And Hootsuite was recognized among the best private cloud companies with a second consecutive appearance on the Forbes Cloud 100.
Hootsuite’s Q3 2018 momentum also included the following highlights:
- Hootsuite released its annual Social Media Barometer Report. The annual report found social media to be a critical platform for global businesses to maintain competitive advantage, with social media expected to continue to grow in importance for their businesses and customers.
- Widen, a provider of digital asset management (DAM) software, launched an integration with Hootsuite. Users can now search for content from the Widen Collective within Hootsuite.
- UpContent announced a seamless integration with Hootsuite Amplify, helping joint customers manage the distribution of articles to support the professional development and personal branding goals of employees. The integration pairs Hootsuite’s employee advocacy platform with UpContent’s curated content management technology.
- Klear announced a referral partnership with Hootsuite to provide enterprise brands with a complete set of tools essential for managing their social media influencer marketing efforts.
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