Program will help tens of thousands of small businesses survive the COVID-19 crisis and come out stronger on the other side

Social marketing software provider Tailwind announces the Tailwind Small Business Relief Program, a $1 million fund to help small businesses worldwide survive the COVID-19 economic crisis.

Surging engagement on social media platforms such as Instagram and Pinterest has created a unique opportunity for small businesses. The Tailwind Relief Program includes an educational component to help businesses use social media to stay top of mind for customers.

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“As a small business that serves other small businesses, we understand the challenges our customers face as the pandemic and recession build,” says Daniel Maloney, CEO and Co-founder at Tailwind, which employs 56 people. “We’re not huge, but we wanted to help.”

“Whether your business is on hiatus, operating in a reduced capacity or just fighting through tighter times, building a stronger digital presence now will position most businesses to thrive after the recession. That’s especially true with social discovery platforms such as Pinterest, which are experiencing all-time high usage.”

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Recipients of grants from the relief program will receive:

• Up to three months of complimentary access to the Tailwind suite of marketing tools.
• Three “Pay it forward” grants to help others in their community.
• Free access to a new “Survive & Thrive” online course

The software grants give recipients tools that include: the ability to plan posts visually, time-saving scheduling tools, data-backed recommendations such as the ideal times to post and hashtag suggestions to grow reach, the ability to collaborate with marketers in similar businesses, easier re-sharing and post creation, performance insights and more.

“We hope that our $1 million of free software grants will help businesses and marketers attract and engage customers, creating many times that value for their teams and communities,” Maloney adds.

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