DatChat, Inc. (“DatChat” or “the Company”), a communications and social media company that gives users the ability to communicate with privacy and protection, announced that it has awarded a $1M managed services contract to IZEA Worldwide, Inc. (“IZEA”), a provider of influencer marketing technology, data, and services for the world’s leading brands, to execute a celebrity influencer online dating campaign for DatChat Messenger.
Marketing Technology News: DatChat Announces Exhibit Participation at Propelify Innovation Festival on October 6, 2021
The campaign is intended to highlight DatChat’s messaging platform capabilities and its focus on personal privacy and data protection. IZEA plans to leverage its roster of influencer talent to drive awareness of the messaging platform and the benefits of the technology as a dating app, and more broadly, as a messaging ecosystem.
“Individuals that use online dating platforms are all potential DatChat users who we feel would find our privacy-focused features especially useful,” said Darin Myman, founder and CEO of DatChat. “IZEA is a natural fit as a partner for the social media space, and we believe that this campaign is an exciting opportunity to grow the DatChat Messenger brand. Online dating has seen significant technological advancement but has yet to address the inherent data privacy risks in meeting strangers online and sharing information without any data protection. Users deserve protection, safety, and privacy, and we aim to provide the best privacy with the DatChat technology that protects users’ information and pictures after they hit send, share or post.”
The campaign is expected to launch in Q4 2021 and will run through the end of the year across Instagram, Facebook, and TikTok. DatChat is available as a free download for iOS and Android.
Marketing Technology News: Rahul Lahiri Joins PebblePost as Chief Product Officer