Bytedance

Yunji Inc., a leading membership-based social e-commerce platform, announced that it has signed a cooperative framework agreement (the “Agreement”) with Douyin, a leading Chinese live streaming platform owned by Bytedance. The Agreement’s establishment is in line with the Company’s strategy of exploring the live streaming potential of external platforms in such areas as product supply chain, e-commerce streamer resources, and platform traffic. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting…

ByteDance Ltd. announced it has named Kevin Mayer Chief Operating Officer (COO) of ByteDance, effective June 1. Kevin will report directly to ByteDance Founder and Chief Executive Officer (CEO) Yiming Zhang, and will be charged with driving the global development of ByteDance, as well as overseeing corporate functions including corporate development, sales, marketing, public affairs, security, moderation, and legal. In his role as COO, Kevin will lead music, gaming, Helo, emerging businesses, and will serve as CEO of TikTok,…

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

Bytedance to Sponsor First and Second-Year Students at the Berkeley's Artificial Intelligence Research (BAIR) Lab Bytedance, a leading technology company operating content platforms that enable people to connect with, consume, and create content through machine learning technology, announced that it will collaborate with the University of California, Berkeley to support academic programs at its Artificial Intelligence Research (BAIR) Lab. The Bytedance AI Lab and BAIR will also look to further explore joint research…