Study Finds That Marketers View Unstructured Data as the Next Generation of CX
A commissioned study conducted by Forrester Consulting on behalf of Reputation, the global leader in reputation experience management (RXM), found that the majority of marketing and consumer experience (CX) professionals consider customer feedback and unstructured data key to building impactful brand experiences, but many are focused on collecting large amounts of data versus high quality data.
Marketing Technology News: Sift Raises $50 Million at a Valuation Over $1 Billion and Expands its Executive Leadership Team to……