Guest

Over the last few years, the media industry has recognized the need for equitable representation and inclusion. It’s a destiny we’re all mindful of, yet in many ways, we’re not unified in our effort to get there, which limits our forward…
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The handshake is a simple, but powerful gesture. It’s a promise to act in a fair and honest way, to be transparent about our interests, and to solidify a commitment. The digital advertising ecosystem can learn a lot from this gesture as we…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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The infamous mystery shopper was once a staple of the high-street – visiting bricks and mortar stores to assess customer experience. But, with such notable shift to online purchasing in recent years, why isn’t the concept considered a…
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The digital Creator renaissance is happening and there’s no way to deny it. Creators are sprouting up and launching their careers at an insane rate, with more than 50 million “creators” going strong online.  Unfortunately, Mo’ Creators…
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Interactive voice experiences are the next stage for marketing and customer service, enabling brands to cater to individual customers’ needs with unprecedented nuance and at an unprecedented scale. Given this vast potential, brands’ success…
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Customers have always been important to market research. But with the recent surge of brands accounting for customer experience in strategies, their importance is even more pronounced. According to a study conducted by PwC, 32% of all…
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In this piece, Gregg Ames discusses the spirit of today’s marketing and why it should feature personalization, impeccable timing, and the element of surprise — just like your birthday! ____________ What makes a great birthday? It could be…
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As a multi-location business, you likely understand the importance of reputation management. Your business's online reputation can significantly impact potential customers and can make or break your sales. For instance, more than half of…
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Over the past two years, event planning has changed in so many ways. Instead of attending an event in-person, the world shifted to virtual events to cope with the immediate effects of the COVID-19 pandemic. Companies scrambled to find the…
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Video as a marketing medium has skyrocketed in popularity over the past few years. Entire companies and industries have been built on the popularity and effectiveness of a video’s ability to communicate with consumers, prospective…
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Marketers, picture this—you’ve adopted a new Account-Based Marketing (ABM) strategy. You’re identifying target accounts and contacts in hopes of nurturing them with personalized, relevant content to usher them towards conversion and someday…
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In an increasingly saturated digital content landscape, businesses are wasting huge amounts of their content budgets due to lack of engagement. Nick Mason, CEO at Turtl, explains how taking a more scientific approach can ensure this money…
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As businesses continue to grapple with the long-lasting ripple effects from the pandemic and ongoing supply chain disruptions, they are looking to offer customers certainty in an uncertain world. The limited online contact many companies…
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For small and midsize businesses, investing in the right marketing technology (martech) is half the battle. Making sense of the thousands of martech software options available is another challenge. This is where a marketing operations…
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Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout…
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This year’s BFCM (Black Friday-Cyber Monday) was the first in nearly 10 years when the industry experienced a decrease in sales. At least, that’s since Adobe began tracking BFCM sales, and this year saw a 1.4% decrease in Cyber Monday…
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Anyone can throw together a PowerPoint presentation, but not everyone has the ability to tell a compelling story through a couple of slides. Evolving technology, hybrid workforces and changes in buyer behavior have fundamentally changed how…
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When we speculate on the future of digital marketing, we usually begin with technology, channels, and platforms. Leaving that aside for just a moment, let’s focus on a strategic initiative that will drive successful companies of the future:…
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After nearly two years of upheaval in the eCommerce landscape, brands are under increasing pressure to stay ahead of the rising competition and generate new sales. Fortunately, some tools make it much easier to build a loyal audience for a…
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