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A Publisher’s Journey to Data Collection: Adapting Netflix’s Approach

When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – today’s consumer is drastically different than those from five years ago. Gone are the days when publishers could mass advertise and still hope for success. Consumers now expect a catered and personalized interaction on a continual basis. We are in, what is dubbed, the “Netflix era.” While select publishers have begun to take notice of this and incorporate this personalized mindset into their business…

Holiday Planning Starts Early In Digital Advertising 

The holiday season can be one of the busiest times of the year. Being prepared for upcoming holiday digital advertising campaigns, and doing so early, can help brands and agencies capture the increased revenue opportunities that the season provides. As we get into the rush of the season, we took a look at last year’s campaigns ran through within our platform, Choozle, to better understand how things could shape up for this year. Generally, the numbers show that there was a huge increase in spend (31.39%) which resulted in…

A Window on What You’re Buying: VR for Marketing Spaces

One of VR’s most unique features is its ability to allow people to experience something which is either a long way from them, or too complex or expensive to easily replicate in real life. With that in mind, nowhere does VR shine more than in the communication of spaces. Unlike viewing locations on an image, a website or a TV screen, the immersive nature of VR means that places can be ‘experienced’ versus simply being ‘seen’. Not only does this mean each fine detail can be communicated successfully to a prospective client…

W.I.I.M – Uniting Women In Influencer Marketing

Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry Last week, we sat down with President and Vice President of W.I.I.M., Jessy Grossman and Morgan Kaye to get their take on the influencer industry, where they see it going, and how W.I.I.M. plays a key role in all of this. W.I.I.M (Women in Influencer Marketing) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The group consists of key female players from various…

Why Your CRM Is Lying to You

For a time, the world’s most populated zip code (according to data entered online) was 90210. Not because of the actual number of people living in the small and exclusive enclave of the rich and famous, but instead because large numbers of people outside of the US, when asked to enter their zip code to access content or complete a form, simply entered the zip code referenced on hit 90’s tv show, ‘Beverly Hills 90210’. Now, why would this small snippet of pop culture have anything to do with CRM? The answer is because…

Translate Like a Tech Giant: Machine Translation for Multilingual Websites

Tech giants are doubling down on machine translation. Here’s how other internationally-minded companies can use recent advances in artificial intelligence and machine translation to their own advantage What do Google, Microsoft, Facebook, and Amazon all have in common? For starters, they have big, global customer bases and do business in many different languages. Their websites easily change from one language or dialect to another, allowing customers to instantly find the information they seek and make purchasing…

The Evolution of Presentations

Since PowerPoint launched 20 years ago, presentations, have basically remained the same. Yes, the aesthetics and features have improved; but the concept – create a presentation with a defined set of slides in a linear order and deliver the presentation in that same order – has not. Presentations have always been an act of planning for telling a message, using words, images, and other props. No doubt that the quality of and technology behind these props has significantly improved over the years, but now the mindset behind…

Always On, Cross-Device Multitaskers: Understanding the Mobile Consumer

Consumers are constantly plugged into the Internet,and today, this activity is mobile-centric. From live-tweeting TV shows and games to sharing pictures of a trip, reading the news on the way to work or school, playing games on phones and tablets, or scrolling through social media throughout the day - consumers are on the Internet whenever and wherever they can. Consumers have endless options to consume content across multiple mobile devices, whether it’s social media, entertainment, gaming, sports, or news. Because…

Trending Social Analytics: Emmy Awards Draw 1.9 Million Social Posts

Chatter on social media began to increase in the hours leading up to the red carpet shows, with a peak of more than 330,000 social posts made between 10 and 11 p.m., according to international social media analytics firm Talkwalker. A total of 1.9 million Emmy-related posts appeared over the past 24 hours. “Big Little Lies” and “The Handmaid’s Tale” were the biggest winners at last night’s Emmy Awards, but social media blew up all night long thanks to Sean Spicer, Hillary Clinton and Donald Glover. There was no bigger…

Be The Agency Companies Lean On To Power IoT Driven Marketing Customization

If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper. The much anticipated Internet of Things is here and it’s growing at a head spinning rate. The telecommunications experts at Ericcson are predicting that IoT sensors and devices are going to produce 400 zettabytes of data next year. That’s one trillion gigabytes. Even if that forecast turns out to be a bit off, there’s no denying that the IoT is deluging us with data. Without experts to analyze all that data and turn it into…

Email Is Hard – Here’s How To Make It Easier

According to Ensighten, 62% of marketers say they often feel overwhelmed by the sheer volume of information that’s coming at them from all directions. On the flip side, segmented and targeted emails generate 58% of all revenue (Direct Marketing Association). If marketers have the data they need to send personalized emails that drive engagement and results, why aren’t more brands actually doing it? It’s not that marketers don’t want be better at email marketing, they’re just busy. As we discovered through conversations at…

You Are in Control… How GDPR Will Revolutionize Location Marketing

There’s a lot to be done ahead of May when it comes to GDPR. The risk of not complying with GDPR is real and could lead to fines for companies of up to €20 million or 4% of global annual turnover. So what does it mean for the marketing industry, and why will the location be the new imperative for marketers? In a nutshell, GDPR is about users giving consent to data collection, the flip side is that it also gives them the ability to withdraw that consent. Therefore, it is vital that marketers treat the user IDs that…

How Can We Take Facebook Marketing to the Next Level?

Marketing on Facebook can bring great rewards — or a lousy ROI. What’s the secret to Facebook marketing? Facebook is just about as big as the Internet: it has 2 billion users worldwide out of an estimated 3.8 billion Internet users. That’s more than half of all Internet users, and in some places, these numbers get even higher. In the US, for example, 79% of Internet-connected adults use Facebook. Marketing on Facebook is not new; an estimated 3 million businesses advertise on it, and 94% of marketers incorporate the social…

Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?

AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have even concluded that AI will automate all human jobs within 120 years. Nowhere is this truer than across the marketing sector which has been revolutionized by new technologies powering digital and influencer marketing. While the market predictions and the promised ROI that these…

DAM Through the Ages – What’s Next?

Where does one begin when exploring the past four “eras” of technology? So much has changed! With digital asset management (DAM), it’s much easier to take a walk down memory lane. DAM addresses an ancient problem: If we store information outside our brains, how do we make it useful? Cave walls were an answer. Libraries were another answer. With the advent of digital expression, DAM became the most compelling way. Central Library Era It all began in 1992 when Canto Software launched Cumulus. Organizations were…

5 Ways to Create a Compelling Landing Page

Picture this: A top prospect opens your latest email, clicks on the content campaign in your email signature, gets taken to a landing page, and…what happens next? The answer to that question determines the success of your entire email signature marketing strategy. Not only that, it determines the success of every marketing initiative you manage that has a source (Adwords, Facebook, Twitter, LinkedIn) and corresponding landing page. Whether you’re using a landing page to generate leads, drive event registrations, or…

Is 2018 the Year for Personalization?

Your website is the culmination of years of experiments trying to maximize web visitor engagement. It has been optimized for design, messaging, positioning, layout, imagery and yet there is one fundamental flaw preventing you from a giant leap in engagement: relevance Webster’s dictionary defines relevance as the ability to retrieve material that satisfies the needs of the user Unless your website content dynamically changes based on the user/visitor, you are missing out on true relevance. SiriusDecisions cites…

Baby Boomers are Being Ignored and Not Just by Their Kids

We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an obvious choice. But while millennials shouldn’t be ignored, older generations aren’t getting the attention they deserve — and brands are missing revenue because of it. YouTube is particularly popular with millennials, who tune into it more than any cable news network. Further, 39 percent of…

Trust and Transparency Took Center Stage at Advertising Week New York

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…

Pressing Engagement: The Art of Social Selling

Social media has proven itself as a great means of attracting consumer attention. But as our collective use of social media continues to evolve, it can mean so much more to businesses than just advertising. One aspect, that is quickly becoming an essential tool for sales teams, is Social Selling. Social Selling, in the right hands, can bring unprecedented opportunities for connecting and engaging decision makers. For the most part, companies are beginning to wise-up to Social Selling.Forty-nine percent of B2B enterprises…