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There is no doubt in my mind that our work has an impact on our overall wellness. As chief people officer, my role is to ensure that our employees have a meaningful experience while they are here, and when they go back into the broader…
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Today, the best B2B marketers are held accountable for revenue. But being accountable for revenue doesn’t mean you’re good at performance marketing. It doesn’t mean you crack the attribution nut. It’s not one thing. It’s broader than that.…
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It’s the secret weapon and promise of digital marketing: You’re able to follow a customer’s journey online, and you know exactly what makes them click … or buy, or download, or whatever it is you want them to do.  The problem is, with…
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The events of the last year and a half have irrevocably changed the marketing world by forcing an expedited digital transformation, and now millions of industry professionals are left wondering how to adapt their strategies to a pandemic…
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Protecting privacy across the internet has never been more important. Covid-19 has sparked an unprecedented growth in digital services and pushed more people into the online world. Due to this, we must ensure that users' data is protected…
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The most trusted brand relationships are personal. They are built around comfort, assurance, and belief. These are the relationships that grow appreciation, inspire integration, and elevate the brand experience for everyone. The opportunity…
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For decades, one thing has driven marketing and sales campaigns: the product. But as technology develops and industries adapt to keep up, companies are shifting toward a new focus in marketing.  As opposed to product centricity, the…
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How marketers can leverage data to overcome supply chain issues The pandemic changed everything. How we work, attend school, meet people, and, of course, how we buy things. Suddenly, every consumer wanted curbside pick-ups, or online…
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Every part of B2B marketing, sales, and collaboration has faced the challenge of moving online over the past couple of years. While some aspects have struggled, webinars have proved themselves to be incredibly successful - with more people…
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Brian Kim, CEO of Relo Metrics, explains why real-time data is the key to unlocking ROI in the hard-hit sponsorship sector. _____ With inbuilt fan loyalty and viral moments to spark a lifetime of recognition, sports sponsorship is the…
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When the Caller ID service, pioneered by New Jersey Bell in 1987, was made available to customers in 1988, concerns about the service centered on privacy. Fast forward to today, when spam and scam calls are reaching all-time highs, that…
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The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional…
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2021 marked our second year of the COVID-19 pandemic impacting every part of our lives. And all industries, including marketing technology, experienced a world of change unlike ever before. The need for digital transformation reached new…
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Of all the functions operating inside organizations, developer relations is among the most misunderstood. People often conflate what developer relations, or DevRel, does on a day-to-day basis with tasks that teams dedicated to marketing,…
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As marketers consider how to drive greater results this year, new uses of automation software stand as the solution. With robotic process automation taking a greater share of tasks, marketers should stay ahead of these trends to maximize…
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The out-of-home (OOH) advertising recovery has been faster and much more substantial than the industry predicted at the onset of the year. The growing adoption of digital screens along with new innovations in data and automated trading have…
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Now that third-party cookies are going the way of the rotary phone, Marketing, Technology and Data Executives are looking for alternative methods to use their customer data in fully privacy centric ways. Data clean rooms have emerged as a…
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By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a…
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An impressive 63 percent of shopping journeys start online, and 75 percent of people shop online at least once a month. If your multi-location business hasn’t already optimized your online experience for consumers, you could be leaving…
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There’s no question about it: The future of enterprise revenue growth now lies within the marketing department. As 2021 comes to a close, B2B marketers need to prepare for the recent shifts in the digital buying and selling landscape. The…
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