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Influencer Management

Former Burson-Marsteller and Blue State Digital Executive Thomas Gensemer Joins BlueLabs Analytics as CEO

"Gensemer Returns to the Intersection of Business and Politics with New Role" BlueLabs Analytics, Inc., a leading provider of data analytics services and influencer management tools for corporations, government agencies and political organizations, has tapped Thomas Gensemer, the former Chief Strategy Officer at Burson-Marsteller, as its Chief Executive Officer. Gensemer brings a successful track record as an entrepreneur to BlueLabs, having served as longtime Managing Partner of Blue State Digital, from 2005 until…

TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

Combined Offering Designed to Meet the Needs of Today’s Digitally Minded CMO and Communications Professionals TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist…

Socialbakers Adds AI-Powered Influencer Management to Its Marketing Platform

The New Addition to the Platform Helps Marketers Identify Influencers Their Audiences Trust and to Measure the Impact of Influencer Marketing on Their Campaigns Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with and share similar interests with. Now marketers can leverage smart recommendations to help them…

Influencer Solutions Will Become a Core Component of the Marketing Stack

Traackr's Latest Funding Round Has Drawn Attention to Influencer Solutions and Management Platforms  It's a great time to be in the social media marketing business. With the rise of social media marketing and the effectiveness of social media influencer management platforms, businesses are leading their way into embracing a swifter and a clearer digital transformation. One such martech company, Traackr, helps businesses with powerful influencer analytics. Using Traackr, you can scale influencer marketing with one…