The New Addition to the Platform Helps Marketers Identify Influencers Their Audiences Trust and to Measure the Impact of Influencer Marketing on Their Campaigns
Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with and share similar interests with. Now marketers can leverage smart recommendations to help them discover the social media influencers that are the best fit for their audience and to measure their performance and impact on the campaign at the click of a button.
Authenticity is the key to meaningful marketing today and brands are investing significant amounts of time and money in identifying, engaging and measuring the performance of influencers. With the launch of Socialbakers Influencer Management, marketers can now access the industry’s largest database of influencers and select the right one based on their influencer score within the selected audience persona. They can also learn how the influencer has performed in the past, before selecting the optimal candidate. By accessing Socialbakers Influencer Management directly within the Socialbakers Suite, marketers can replace the time and budget intensive manual search and performance monitoring with a one-click digital solution.
“As consumers are increasingly seeking out reviews and trusted voices when making purchasing decisions, a huge opportunity has been created for influencers and brands to team up to create an authentic connection with audiences,” said Yuval Ben-Itzhak, CEO, Socialbakers. “Socialbakers Influencer Management solution removes the headache of time-consuming research, collating volumes of social performance data and large investments, by giving marketers an AI-powered smart recommendation on the best influencer to engage their audience and the ability to measure their impact on their overall campaign.”
With Socialbakers Influencer Management, marketers can search by location, age, and interests. Marketers can also dig into influencer posts for inspiration and explore their likes, sentiment of comments, brands they’ve worked with before, and how they performed in the past to make an informed decision. The Socialbakers-exclusive influencers database is the largest on the market, with more than 20 million Instagram Influencer profiles which have 1000+ followers.