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CGS Survey Reveals that the Apparel Rental Market Can Drive Brand Growth and Loyalty

Brands Must Prioritize Sustainable and Affordable Options to Entice New Shoppers CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 Future of Fashion & Retail Consumer Survey affecting the apparel rental market. The results show that the sharing economy is disrupting fashion and apparel brands – start-ups and established – as well as the retail industry, as they enter the rental subscription services business. A number of brands and…

ADT Further Expands Mobile Reach with Lyft Partnership

Rider and Driver Safety Enhanced with Turnkey Ride Sharing Pilot ADT, a leading security and automation provider serving residential and business customers, today announced a partnership to integrate mobile safety solutions into the Lyft platform. Extending ADT’s safety and technology to mobile applications will bring an additional layer of security to Lyft’s rideshare experience. With ADT’s mobile safety platform, Lyft seeks to give riders and drivers more peace of mind. The pilot will focus on an ADT-powered safety…

Customer Success: The Key to Revenue Optimization

Your customers are now subscribers. We have shifted to a subscription economy in nearly every facet of our lives. Do you use rideshares to get around town? Get a discount by subscribing to Lyft. Tired of big, expensive software upgrades every few years? Subscribe to Office 365 or sign up for Gmail. Need a fresh cup of coffee to start your day? Get it cheap with a subscription to BK Café. While the pervasiveness of the subscription consumer mode is intriguing from sociological and economics perspectives, it offers us new…

The Pending Future of the Gig Economy

The rise of gig jobs sparked during the fallout of the Great Recession. Easy access to a wide range of temporary, quick-starting jobs led the American unemployment rate to fizzle to 7.2%. Although the gig economy has managed to linger for a decade, are U.S. workers still banking on gigs? As of 2017, popular gig startups such as Uber and Airbnb attract 42-150 million users as there are an estimated 75 million American gig workers to serve consumers. 47% of millennial workers engage in some sort of freelance work and 23% of…

Lyft Business Reimagines Transportation with Salesforce

With Salesforce Pardot and Sales Cloud, Lyft Business Will Be Able to Drive Customer Engagement and Loyalty Salesforce, the global leader in CRM, announced that Lyft, the fastest growing rideshare company in the US, is using Salesforce Pardot and Sales Cloud to identify the best prospects, convert more leads and drive customer loyalty. Lyft Business designs transportation experiences and programs that make the ride matter—by driving business forward, rewarding people, and ultimately, upgrading the transportation…

Lynn Vojvodich Appointed to the Looker Board of Directors

Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors. @lvojvodich joins Looker's Board of Directors. @lookerdata Formerly EVP and CMO of Salesforce, Ms. Vojvodich has spent more than two decades building and transforming enterprise software companies, as well as advising start-up and growth-stage technology businesses. Prior to joining Salesforce, she was a partner at Andreessen Horowitz where she developed go-to-market strategies for portfolio companies.…

Interview with Alastair MacLeod, CEO, Teralytics

"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population."Tell us about your role and how you got here? What led you to join Teralytics? I’ve historically run telecom and data businesses, but I’ve never worked in the big data analytics space. After meeting the founders and witnessing their enthusiasm for changing the world, I became interested in the company. Being surrounded by young, bright people determined to make a difference and change the world…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. Over the past year, the company more than tripled its revenues, with customers such as…