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Marketing Alignment

More than 70 Percent of Revenue Leaders Say Data Management is a High Priority

InsideView Alignment Report 2020 Highlights the Essential Role of Data, Target Accounts, and Interpersonal Communication in Sales and Marketing Alignment  InsideView, the leader in B2B data and intelligence, today announced the results of its third sales and marketing alignment report, “Unlocking Revenue Performance in the New Normal” based on a survey of sales, marketing, and operations leaders. This data builds on the original research that fueled the best-selling book, Aligned to Achieve . The new report highlights what…

RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…