Marketing Technology Highlights of The Week: Featuring Automation Anywhere, Nielsen, Altaworx, Widewail and more!

It’s the first week of a brand new year and it’s time to prepare for newer trends, innovations and tips that can enable better martech-marketing alignment and output. Catch a few tips from this weekly highlight!

_____

MarTech Quote-of-the-Week!

While the first era of MarTech was focused on point solutions, there is now a gradual shift towards full-stack solutions today, with the need for a unified customer view as the driving force. So, instead of data being siloed and brands having to incur integration costs, they can now data in one place and have a full stack that works seamlessly.

Rajesh Jain, Founder and Managing Director at Netcore Cloud

Top MarTech News of The Last Week of 2021!

MarTech QnA with the Expert

MarTech Interview with Mike Myer, CEO & Founder at QuiqConversational AI is the way businesses can get more done with less. However, the technology must be implemented seamlessly with human agents because conversational AI is great for specific problems, like where is my order? The data is available on a back-end system. But, if you asked for a recommendation for blue jeans, for instance, that’s probably not something that conversational AI can make good decisions about and an advisor could better serve you.-Mike Myer, CEO & Founder at Quiq

MarTech Articles on Mobile Marketing, Evolution of Ecommerce, Marketing Automation Tips!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 108: Driving Sales Success with Jeremey Donovan, SVP of Revenue Strategy, SalesLoft

Episode 107: How New Age Technologies Can Drive Better eCommerce Sales with John Bruno, VP of Strategy at PROS

Episode 106: The Need for Predictive Systems in B2B: with Viral Bajaria, CTO and Co-Founder, 6sense