MarTech Trends

"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a year since Yair Tal, former SVP Head of Payoneer Enterprise, stepped aboard as CEO of OneHourTranslation. With 12 years of on-the-ground business development experience growing what began as a small payment solution startup into a roaring international success, Yair's applying his know-how to his role at OHT. I interviewed Yair to learn a…

It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would shape up, I have some strong indications about what’s coming around the corner in 202 — at least for Account-Based Marketing (ABM) and B2B go-to-market. Here are five of my predictions. Recommended: Predictions Series 2021: TechBytes with Jon Miller, CPO at ... ABM platforms will become the norm. Remember the time when marketing automation…

It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a strong sense of caution. And while the physical retail sector has been one of the hardest hit, ecommerce has experienced the opposite effect, but that’s not to say it has been…

The explosion of digital marketing has accelerated at an even faster rate than we could have imagined as the COVID-19 pandemic, for a period of time, forced us all to step away from the real world and onto the screens found in our homes, in our pockets, and even on our wrists!  For marketers, the ability to cope with such a rapid change in consumer’s digital behavior is no new thing. In fact, the martech landscape has grown at a rate of 5,233% between 2011 and 2020, according to chiefmartec.com, showing that digital…

Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20 billion in revenue in 2019. And in recent months, the company’s power has only intensified as other entertainment options fell by the wayside. When lockdowns first hit this spring, Netflix touted 16 million new sign-ups. I’ve always been fascinated by Netflix’s unique, and highly…

What comes to mind when you hear Martech 2021? Before you say it… Yes, I know that every trend or prediction piece you read around this time last year probably fell quickly by the wayside when the COVID-19 threw the whole world upside down in March. But before you give up and choose not to read on, let’s remember that the recent vaccine arrival has given us all a reason to be optimistic about the months ahead. When we actually think back to the annual promise that each year will be “the year of digital transformation”,…

2020 changed the way we look at things. To deliver a great customer experience in 2021, you’ll need to understand how customer perceptions are evolving. Knowing these trends can help you meet customers where they are in the year ahead. As this bizarre and uncertain year comes to a close, it’s a good time to step back and look at how the past several months have affected customers and changed the way we do business. It’s also a great time to consider how these changes might carry forward into the year ahead and reflect on…

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…

"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the psychographics of a consumer to learn more about what they are thinking." Hi Mike - please tell us about your role at Oracle and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? As senior vice president and general manager of Oracle Retail, I am responsible for strategy, enablement, development, sales, service, and…

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…