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4 Key Benefits Of Using Videos In Your Marketing Strategy

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy. Marketing Technology News: MarTech Interview with…

4 Marketing Mistakes To Avoid Through 2021

Despite all the 2020 marketing budget cuts, every marketer knows how crucial it is to leverage the right marketing technologies to cut through the noise and achieve marketing ROI within a shorter timeframe. The Covid-19 pandemic has had a negative impact on not just marketing budgets but martech investments as well, a recent survey by Gartner signified that 58% of the reviewed marketers had decreased their martech budget in 2020. While on the one hand, every business leader including marketing, sales, operations and other…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Lead Generation Tools To Help You Through 2021

“The lead generation process starts by finding out where your target market lives on the web – Wayne Davis.” 73% of today's B2B companies focus on quality over quantity. However, to reach that epitome, you must first take steps and add the best lead generation tools to your marketing and sales arsenal. 79% of the industry behemoths have already adapted to marketing automation and if your organization belongs to the rest 21%, you should change your mode soon! To help your marketing and sales thrive in 2021, take a look…

Australian MarTech Vendors that are Changing the Martech Game!

Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to streamline and boost the marketing process. It helps marketers to better understand their customers to deliver a personalized customer experience. This drastically increases customer satisfaction, leading to a longer customer lifespan, leading to a higher return on investment in the…

Marketing Learnings to Keep in Mind for 2021!

How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of the Covid-19 pandemic has led to drastic changes to consumer trends and digital marketing processes, requiring marketers across the hierarchy to invest in a different martech stack to help create better marketing ROI despite it. The year 2020 and in a lot of ways, even 2021 will be about…

Why Should SaaS Companies Focus More On Better Security While Enhancing CX Initiatives?

The Covid-19 pandemic has not only brought out the need for marketing and sales teams to optimize use of their martech and salestech to drive better customer journeys and online buying experiences, it has also showcased the need for marketing, sales and especially IT leaders to focus on the security of their customer and in-house data and processes during this extended remote work phase. Aaron Wilmot from JumpCloud shares some thoughts: _______ Tell us a little about yourself Aaron…we’d love to hear a little bit about…

Takeaways From The 2020-2021 Covid-19 Pandemic: The Right Employee And Customer Initiatives Requires More Than Just A Focus On ‘’Balance’’!

David Sturt, EVP at O.C. Tanner talks about a few key shifts in everyday business and management trends in this casual chat with us: ______ 2020 and even 2021, will be a year where business leaders have to remodel how employee recognition initiatives are planned; can you share a few thoughts on the top trends you foresee? Employee recognition initiatives have shifted a bit due to the pandemic. By necessity there are far less physical recognition gatherings—both the smaller team variety, as well as more formal larger…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

Serve Your Aces In Sales Reporting: Top Sales Analytics Tools For 2019

This primer identifies the Sales Analytics tools for 2019 based on research and recommendations from the industry Is Sales Analytics a sideshow for you when it comes to effectively managing your CRM and ABM data? Every data has a story to tell. With sales data, you could build a story that leads you to achieve your revenue targets and churn ROI from your existing sales technology stacks, which should include CRM, Sales Intelligence, ABM and Sales Enablement tools. Very few teams within a data-driven organization…

Design Systems Will Build the Future of Customer Experience

Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might Just Be the Pied-Piper for Futuristic Customer Experience Endeavors "You‘ve got to start with the customer experience and work back toward the technology - not the other way around." -Steve Jobs An enterprise’s ability to provide optimum customer service will decide the success of…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

‘Only 25% of Support Organizations Are Able To Drive Strong Partnerships With Customers’

Most Organizations Agree that Providing Good Support is a Top Priority, But IDC's Survey Sponsored by LogMeIn Shows that Investing in Tools to Drive Improvement Remains a Challenge The newer generation of "millennial" and Gen X workers is much more vocal than baby boomers when something good happens. Take, for example, consumer support scenarios; when younger people have a positive experience with support, they share this experience on social media much more often than older people do. This data confirms that effective…