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There are usually an array of factors for B2B teams to consider when they are in the process of shortlisting and deploying different kinds of martech/salestech platforms. The constant launch and introduction of better marketing automation…
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A robust email marketing plan can help marketers nurture, acquire, retain customers, enhance referral and cross-marketing goals while also supporting sales initiatives. To optimize ROI from any email marketing plan, marketers need a…
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CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and…
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The metaverse going forward is about to experience a period of rapid growth. Smaller crypto initiatives, producers, and games provide content and meta platforms alongside massive digital giants like Google and Facebook. As the concept of…
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Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?…
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From hybrid events to following better digital asset management practices, there is a lot that B2B marketers have to keep up with to drive better marketing ROI. We caught up with some of the best technology brands and leaders over the week…
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What will The Future of Twitter Look Like with this new ownership? Tesla's Elon Musk officially bought Twitter for $44B; the announcement on Monday, April-25th ended weeks of market speculation that started around the time Musk bought…
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In today's time, for modern companies wanting to retain consumers, boost lifetime value, and build unforgettable brand awareness, responsible marketing is becoming increasingly important; it is a crucial aspect. What is Responsible…
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An overwhelming 92% of the B2B marketers are using data analytics tools with their current MarTech stack and nearly half of them are not using advanced functionalities. “Without big data, you are blind and deaf in the middle of a…
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One of the most common challenges that B2B marketers face is the spread of too much customer data across martech platforms. This is due to far too many marketing channels in use combined with the growing need for better processes and easier…
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Is marketing attribution really a necessity in today’s digitized marketing environment? In short, the answer to this has to be yes – simply because, without measuring and assessing the kind of ROI, visitors or traffic that each marketing…
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“Be Dynamic just like life. Innovate, create, explore. Never become stagnant – Akin Olokun” Dynamic ads or dynamic creatives are becoming the name of the ad game today. They are innovative, life-like, and they make digital advertising…
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Finding it hard to run your B2B podcasts? Worry not, we have you covered! "Don't bore people. Do not worry too much about replicating someone else's formula. Be original with the way you podcast." - James Schramko” Being a podcaster,…
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Most businesses, even some of the world’s largest and highly revered brands choose to undergo rebranding initiatives at some point. A rebranding project could be undertaken due to various factors. For some businesses, a rebranding exercise…
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A buyer persona is an assessment of the characteristic features and habits of an ideal customer or target client. Evaluating the different buyer personas that your company serves can help customize the buyer experience. 86% of potential…
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Personalization is crucial to today’s marketing and sales workflow. Not only does improved personalization drive better customer responses, it can deepen customer relationships and lead to better long-term customer loyalty. In a digitized…
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Attribution in Digital Marketing, commonly known as Marketing Attribution, is the analytics involved in determining which marketing strategies work best for your business. Through Attribution in Digital Marketing, you can find out which…
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In today’s highly complex B2B marketing world, it is crucial for marketers to drive better brand value and ROI with innovative multimedia strategies, video plays an important part in this mix. Video marketing can be used to effectively…
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It is usually the prerogative for the marketing team to drive inbound leads and get a larger percentage of the available online traffic to interact effectively with a brand. Inbound leads are leads that show interest in a brand’s products…
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As the holiday season fast approaches and marketing and sales leaders look to closing the last quarter of the year with maximum ROI, it is also time to refocus efforts, plans and strategies for 2022. In the B2B marketplace, marketing…
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