staff writers

As the world embraces a more hybrid culture with a greater focus on enhancing digital buying journeys, marketers are faced with the challenge of not only driving more traffic to their brand website and other online channels (like social…
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AI will continue to play an integral part in defining the future of marketing, sales and other crucial business functions, innovative marketing leaders will lean on newer marketing channels like SMS to nurture opt-ins and build stronger…
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Messenger Marketing is one of the latest marketing strategies that use messaging platforms such as Facebook Messenger, WeChat, WhatsApp, Telegram, etc., for marketing purposes. Messenger Marketing can work wonders by generating leads,…
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“Focusing on the customer makes a company more resilient.” – Jeff Bezos Customer experience is a topic on every brand marketer's mind. 2020 was a year of technology-inspired experiences, and we observed a dramatic adoption in this context.…
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Brands have taken personalization to the next level, and their MarTech stack is helping them achieve their goals here. Marketing technology is one of the most significant portions of a company’s entire marketing budget. Due to the surge of…
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With an increase in customers' expectations from any business, there is a need to look towards those CMS tools that are more scalable, flexible and can adapt to the customer's requirements. However, traditional CMS may not be able to…
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Content plays a crucial role in the success of your business! A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to install and simple to use. A marketing CMS simplifies…
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Identifying loopholes and finding the best-fit email cadence for your audience, based on their content consumption behavior can give you better email marketing ROI. Besides ensuring that the content, the content flow and type of content,…
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Data management is the practice of collecting, keeping, and using any data that a company or an organisation acquires securely, efficiently, and cost-effectively. It is important to organise the data in such a way that it is both easily…
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No marketer can avoid analyzing marketing metrics. With today's martech and marketing innovations, marketers have access to various kinds of metrics and analytics to have a deeper understanding of their marketing performance. But when you…
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Marketing technology, an amalgamation of marketing and technology, is used to assist marketing teams and it is also used to optimize offline marketing plans. Marketing technology has mostly been used in the sphere of digital marketing.…
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ESOPs - Employee stock ownership plans are offered by some employers to their employees as compensation, majorly in the form of rewards or incentives. This compensation is different from the salaries, reimbursement, or bonuses that the…
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Kevin Cornish, CEO and founder at Moth+Flame discusses a few trending uses of virtual reality in learning and development across the tech market and how this is set to deeply impact the industry: ______ Tell us a little about yourself…
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Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms integrate branding, targeting, delivering, and analyzing the…
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Contract lifecycle management, or CLM, refers to the management of all the processes involved in the initiation, drafting, renewing, and execution of a contract or any contractual agreement. There are different key stages in CLM to ensure…
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The blend of marketing and technology, where there are tools to achieve marketing objectives and goals, is known as Marketing Technology. In simple terms, any individual who is dealing with digital marketing is directly associated with…
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In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). The pandemic which is still showing its effects in several parts of the world also led consumers to be pickier in the way they chose to…
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As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep…
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Hiring trends in tech have undergone a shift during the Covid-19 pandemic, moreover, with the changing needs involved while shaping teams across multiple departments, for instance, marketing and sales, in light of the pandemic and in light…
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Elle Bruno, the Managing Director of the Techstars & Western Union Accelerator dives into early stage startup accelerator programs in this quick chat with us: _____ Elle, we’d love to hear more about you and the Techstars + Western…
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