staff writers

In recent conversations with leading marketing and sales experts in the technology marketplace, there were many thoughts being exchanged on how the growing use and impact of marketing technology is meant to enhance the end user experience…
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Stefan Auerbach, CEO at Utimaco talks about the evolution of cybersecurity and compliance solutions and how they’ve been the root of trust in IT and IT security in this quick chat: _____ Stefan, we’d love to hear more about you and more…
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Todd Riesterer, Chief People Officer at LogicMonitor shared a few thoughts on the key technologies that helps boost LogicMonitor’s agile business operations while diving into a few tools that can help drive seamless processes across…
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This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite…
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The Report Intends to Shed Light on the Performance of Digital Marketing Through 2018 A total of $628.63 billion was spent on digital advertising in 2018. Here is an overview that breaks down this spend between four core functions of…
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As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict…
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Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — Data Storytelling Business Intelligence (BI) is slated to be a definitive area in the SaaS and analytics industry. The state…
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We thought of starting a new series on what AI roadmaps could look like in 2020. In AI beyond 2020, we discuss the technology ideas, trends, and insights from leaders, analysts, and tech journalists. In a group discussion with our AI…
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Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for Twitch. Original MarTech Insights from the Week Gone By Seven Things You Should Know About Marketing…
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Appspire.Me, A Mobile App Marketing Agency Based In Austin, Tx Acquires Experienced App Development Team For iOS and Android APPSPIRE.me, one of the first companies to specialize in mobile app marketing, has officially brought on a team…
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