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video marketing strategy

6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last. While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka…

AdGreetz.com: World’s First Personalized Video Corporate Website

Cloud-based SaaS platform AdGreetz launched a fully personalized video corporate website, AdGeetz.com. It is world’s first personalized video website that offers seamless access via Facebook Connect or user data. The website enables marketers to view and personalize their marketing campaigns for diverse brands on a single screen. AdGreetz website is offering integration with popular social media and digital media channels including Facebook, Twitter, Snapchat, Instagram, YouTube and OTT/Television. It also enables…

Immersive Ads – VR Format is the Next Big Thing of Advertising

YuMe Inc., a multi-screen video adtech company, released the latest infographic-report on consumer experience towards immersive ad formats. The report reveals the attitude of consumers towards immersive ads published on mobile Virtual Reality (VR), Augmented Reality (AR) and 360-degree video formats. The survey results highlight the fact that consumers are hyper-engaged and super-attentive with immersive advertising. Consumers who have experienced adtech like VR consider the format as a revolutionary platform to engage…

Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales Revenue with Publishers

Video advertising will flood Facebook very soon. 2017 will see the arrival of Facebook mid-roll ads. After Facebook introduced mid-video ads for Live broadcasts, it is now ruminating about letting publishers insert ads in non-Live videos too. The idea is still in its testing stage. By monetizing its video sharing and streaming platform, Facebook is planning to become the “king of video content” in 2017. According to credible sources in video advertising industry Facebook boss Mark Zuckerberg wants users to watch more ads…

inBar Beacon: Mobile-For-Retail Marketing Gets Its Next Eye Candy

Beacons are increasingly being projected as the “lighthouses” for mobile users.  Brick-and-mortar retailers and mobile marketers promptly add beacons to guide customers. In a major push to beacon marketing and contextual advertising, inMarket announced a strategic partnership with AMI Entertainment Network, for installation of inBar beacons across the US. AMI is the leading provider of digital jukeboxes and video systems to bars and restaurants in the country. Mobile-for-retail marketing solutions firm inMarket chose 2017…

Snapchat Extends Moat Capabilities to European Advertisers to Boost IPO Plans

Snapchat is all set to repeat and even exceed its phenomenal run from the last year into 2017. The multimedia mobile application will launch a new ad measurement tool for advertisers in Europe. In its bid to become the go-to ad shopping center for advertisers in Europe – UK and France specifically, Snapchat is offering them Moat capabilities. The new Snapchat Moat partnership capabilities will enable European advertisers to evaluate the effectiveness of their video ad campaigns. Snapchat is taking ad measurement very…